CANNES - Crispin Porter & Bogusky Miami's Burger King Xbox campaign and VegaOlmosPonce Buenos Aires' campaign for Unilever's Axe have bagged the Titanium and Integrated Grand Prix at Cannes, respectively.
Alex Bogusky, who chaired the Titanium and Integrated jury, said: “Titanium has been a mystery and moving target and we wanted to turn it into a category. It is innovation in its purest form as you can see from the winner.”
Leo Burnett’s Earth Hour was among the three Titanium Lions awarded. Judges also handed out three Integrated Lions, including one for Clemenger BBDO Wellington's World Press Photo Exhibition.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The leadership change comes as HIID aims for accelerated growth which could include acquisitions
With the launch of Realize, CEO Adam Singolda wants Taboola to move past its origins in native advertising to focus on the entire performance landscape.
Pandering to GenZ by ‘meme-jacking’ will not help brands if they do not compensate and credit creators, says Bob Gold & Associates’ Albert Heape
Incumbent Havas Media Network has handled the account ever since 2015.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)