Could the next style capital rise in the metaverse?

Coco Chanel once said, "fashion changes, but style endures". Now the Metaverse seems to be proving her right once again. 

From 23 to 27 March, Decentraland is hosting the first-ever Metaverse Fashion Week #MWFW, moving shows from runways to the metaverse. MWFW has attracted over 50 brands, including Estée Lauder, Philipp Plein, DKNY, Hogan, Dolce & Gabbana, Tommy Hilfiger, Karl Lagerfeld and Forever 21, to join the virtual parties of fashion.  

Highlighting the intersection of fashion and art, the @CashLabs_ Space at #MVFW features talks, films and shows from new and established names. Don't miss this official opening with designer, Alexandre de Betak.

RSVP and join here! ��https://t.co/GbehbY6Yrf pic.twitter.com/a5Fdj7h87I

— Decentraland (@decentraland) March 23, 2022

Claiming that “everyone’s a VIP in the metaverse”, Decentraland Foundation’s creative director, Sam Hamilton, said in a press release that, “Through MVFW22, we endeavor to broaden the horizon of what ‘metaverse’ means. We just leveled up the playing field for the world of fashion and decreased the limitations.”

Selfridges virtual flagship store inspired by Birmingham Selfridges building

Luxury department store Selfridges partnered with Fondation Vasarely, a museum in the south of France, as well as Paco Rabanne, to launch a virtual flagship store on March 23 in the virtual world. 

The next chapter • For the next milestone of ‘The Selfridges Corner Shop: UNIVERSE’ that unites the future-facing worlds of Victor Vasarely and Paco Rabanne, we’re exploring the pair’s first foray into #NFTs. Coming 23/03. Stay tuned pic.twitter.com/4WjMnwwnPI

— Selfridges (@Selfridges) March 19, 2022

Estée Lauder partnered with Alex Box, an NFT artist, to create NFT wearables inspired by the brand’s iconic Advanced Night Repair (little brown bottle). 

We’re excited to share the news! We are the only beauty brand at @decentraland’s #MetaverseFashionWeek! Our experience will feature a wearable NFT created by artist & identity designer @thealexbox! Learn more: https://t.co/fSjs5Uvlc8 + @voguebusiness #MVFW pic.twitter.com/dElewnruzT

— Estée Lauder (@EsteeLauder) March 23, 2022

Hogan worked with premium NFT platform Exclusible to launch an "untraditional" afterparty and what it claims is the first metaverse dance competition. 

.@HoganBrand x @exclusible will be at Metaverse Fashion Week! #MVFW

An Untraditional after party with the First-ever Metaverse Dance Competition in @decentraland. ����

Get ready and keep an eye out for our official DJ @bobsinclar ����

Mark your calendar’s
March 26th 7PM GMT! pic.twitter.com/pPumixc7Ev

— Exclusible (@exclusible) March 22, 2022

The virtual fashion week also includes virtual events to discuss a more sustainable future for the fashion industry, which is the second most polluting industry, according to the United Nations Conference on Trade and Development.

Unlike its NYV and Paris counterparts, this virtual fashion week doesn't require a plane ticket and is open to all by logging in to Decentraland.