Campaign India Team
May 16, 2023

Colgate empowers a toothless granny's 'cutting machine'

Watch the film conceptualised by team WPP here

Colgate empowers a toothless granny's 'cutting machine'
Colgate has rolled out a film to showcase how it's not just a paste, but nourishment for the teeth.
 
Conceptualised by team WPP, the film takes the humour route to deliver the message. It features a toothless lady displaying a pack of Colgate and stating that she always buys it. A voiceover asks her what she does with it, since she's toothless.
 
 
That's when she reveals it's the strength of her cutting machine, who is her granddaughter. The young girl is then shown using her teeth to bite open several packages to aid her toothless grandmother.
 
The film was released on 15 May.
 
CREDITS:
 
Client: Colgate
 
Team WPP: Kainaz Karmakar, Harshad Rajadhyaksha, Fritz Gonsalves, Jayesh Raut, Ketki Karandikar, Plaksha Prakash, Vishal Goswami, Neetika Aggarwal, Faizan Shaikh, Manmohan Nandrajog, Sarabpreet Bedi, Divyang Pandya
 
Production house: Chrome Pictures 
Director: Amit Sharma
Producer: Abhishek Notani 
Music: Subhajit Mukherjee
 
Source:
Campaign India
Tags

Related Articles

Just Published

3 hours ago

Google’s US antitrust trial comes to an end as both ...

Decision on if Google would be held accountable and face consequences might not come before Q1 2025, according to Judge Leonie Brinkema.

3 hours ago

Agency holdcos face a new crossroads: Reunite media ...

Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” modernise. Now, he says, merging media and creative will be a key differentiator in the AI era.

21 hours ago

40 Under 40 2024: Lana Zhang, Merkle

Zhang's visionary leadership, dedication to innovation, and contributions to marketing automation have established her as a cornerstone of the industry in China and beyond.

22 hours ago

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.