Campaign India Team
May 16, 2023

Colgate empowers a toothless granny's 'cutting machine'

Watch the film conceptualised by team WPP here

Colgate empowers a toothless granny's 'cutting machine'
Colgate has rolled out a film to showcase how it's not just a paste, but nourishment for the teeth.
 
Conceptualised by team WPP, the film takes the humour route to deliver the message. It features a toothless lady displaying a pack of Colgate and stating that she always buys it. A voiceover asks her what she does with it, since she's toothless.
 
 
That's when she reveals it's the strength of her cutting machine, who is her granddaughter. The young girl is then shown using her teeth to bite open several packages to aid her toothless grandmother.
 
The film was released on 15 May.
 
CREDITS:
 
Client: Colgate
 
Team WPP: Kainaz Karmakar, Harshad Rajadhyaksha, Fritz Gonsalves, Jayesh Raut, Ketki Karandikar, Plaksha Prakash, Vishal Goswami, Neetika Aggarwal, Faizan Shaikh, Manmohan Nandrajog, Sarabpreet Bedi, Divyang Pandya
 
Production house: Chrome Pictures 
Director: Amit Sharma
Producer: Abhishek Notani 
Music: Subhajit Mukherjee
 
Source:
Campaign India
Tags

Related Articles

Just Published

14 hours ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

14 hours ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

15 hours ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

15 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.