Emily Tan
Sep 21, 2011

Clear Channel and HTC bring 3D advertising to Singapore's bus stops

SINGAPORE - Smartphone manufacturer HTC and OOH agency Clear Channel have teamed up to promote HTC's EVO 3D phone at Singapore's bus shelters.

The OOH placement features a 3D commercial
The OOH placement features a 3D commercial

The campaign is aimed at showcasing the phone's ability to take pictures and videos in 3D that can be viewed without glasses. Tying in to this product feature, the out-of-home displays run commercials for the phone in 3D - also viewable sans 3D glasses.

Targeted mostly at 15-34 year old males, the displays are located in high-traffic areas in Singapore, namely Bugis Junction, Plaza Singapura and Orchard Cineleisure. The rollout also features static posters at 100 sites aross the city state.

Commenting on the campaign, Kathleen Goy, marketing communications manager for HTC Singapore said the brand was excited to be the first mobile brand to use 3D bus shelter advertising. "Commuters can expect a whole level of engagement In-between travel stops at the shelters by experiencing 3D without the glasses, just like the HTC EVO 3D," she said.

The campaign will run for four months and will be across press, out-of-home, online and on mobile.

Clear Channel's 3D OOH display was first used in Singapore by Coca-Cola for its Heaven and Earth campaign.

Related Articles

Just Published

45 minutes ago

Agency Report Card 2024: Mindshare

Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.

2 hours ago

2025 Cannes Contenders: Dentsu APAC leaders place ...

From the grippingly serious to the hilariously eccentric, three Dentsu creative and product leaders across APAC give their nods to award-worthy work that may win a Cannes Lions next week.

3 hours ago

'Media isn’t a commodity. Treating it like one is a ...

Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.

3 hours ago

WPP never seized control of its destiny under Mark ...

Departing CEO had some notable successes, but the company has struggled.