Clear Channel and HTC bring 3D advertising to Singapore's bus stops

The campaign is aimed at showcasing the phone's ability to take pictures and videos in 3D that can be viewed without glasses. Tying in to this product feature, the out-of-home displays run commercials for the phone in 3D - also viewable sans 3D glasses.

Targeted mostly at 15-34 year old males, the displays are located in high-traffic areas in Singapore, namely Bugis Junction, Plaza Singapura and Orchard Cineleisure. The rollout also features static posters at 100 sites aross the city state.

Commenting on the campaign, Kathleen Goy, marketing communications manager for HTC Singapore said the brand was excited to be the first mobile brand to use 3D bus shelter advertising. "Commuters can expect a whole level of engagement In-between travel stops at the shelters by experiencing 3D without the glasses, just like the HTC EVO 3D," she said.

The campaign will run for four months and will be across press, out-of-home, online and on mobile.

Clear Channel's 3D OOH display was first used in Singapore by Coca-Cola for its Heaven and Earth campaign.