Staff Reporters
Jul 18, 2011

Chris Thomas, CEO of BBDO Asia, gets expanded responsibility for Middle East and Africa

NEW YORK - Already chairman and CEO of BBDO Asia, as well as global chairman of Proximity Worldwide, Chris Thomas is set to add further responsibilities to his plate. From today, he will also be in charge of BBDO's Middle East and Africa region.

Chris Thomas, CEO for BBDO Asia, Africa and the Middle East
Chris Thomas, CEO for BBDO Asia, Africa and the Middle East

It's another big jump for the senior executive who has headed up BBDO's Asia operations since 2005. Just two months ago, he was given the Proximity responsibilities,

Then, he joked that one of his tasks would be "figuring out how to turn 24 hours a day into 25". That may now need to be 26 or more.

Still, the network's US leadership is confident Thomas won't be spread too thin. Andrew Robertson, CEO of BBDO Worldwide, said the move would allign Thomas' regional responsibilities with many of the group's global clients.

"Over the last five years, Chris has done an outstanding job leading the transformation of our offer, reputation, and business in Asia," he added. " This move will allow us to leverage his experience and proven ability to build our business in other high population (and) high growth markets.”

Thomas is currently on leave and could not be contacted by Campaign Asia-Pacific today.

 

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

40 Under 40 2024: Lana Zhang, Merkle

Zhang's visionary leadership, dedication to innovation, and contributions to marketing automation have established her as a cornerstone of the industry in China and beyond.

5 hours ago

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

6 hours ago

It's time we stopped treating Gen AI like our dirty ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.

6 hours ago

Publicis' Unilever win solidifies its strength in ...

Dentsu's Carat jumps the most in positioning, WPP's Mindshare sees the biggest fall, while Omnicom's PHD retains the overall lead.