“We believe in the importance of delivering our global campaign in an integrated way, across all channels. Our ‘Live with Chivalry’ idea is a powerful concept that has huge potential, and Euro RSCG will help us to bring it to life in a media neutral way,” said Slack.
Euro RSCG parted ways with Johnnie Walker in May 2008 and also resigned the account in China a year later in order to work on Chivas. The agency also holds the global above-the-line advertising for Chivas, which is run out of the agency's London office.
Russ Lidstone, CEO of Euro RSCG London said: “We’re really proud to extend our remit on such a great global brand to include digital duties. The digital win will require the agency’s strength to integrate ideas globally."
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