Anita Davis
Dec 7, 2009

Chinese telcos crack down on mobile porn

BEIJING - One month after the Chinese Government launched a large-scale campaign against the spread of mobile pornography in the country, China Unicom and China Telecom have followed China Mobile's lead to issue stringent guidelines for WAP content providers looking to host sites on their networks.

Chinese telcos crack down on mobile porn
Last month, the Ministry of Public Security launched a campaign that targets content owners who feature pornography on their WAP sites. Last week, China Mobile reportedly froze contracts with its mobile internet partners until it could clearly decipher whether these partners offered porn-free content.

The Government-issued crackdown includes a reported Rmb 100 million (US$14.7 million) allocation for the development of new technologies to filter out porn on WAP sites, and the campaign is being most heavily focused on cities including Shanghai, Beijing and Guangdong – where many Chinese WAP sites are registered – and will run through the end of the year.

Along with China Mobile, China Unicom has now reportedly issued its own order to content partners, vowing that it will suspend its services for all operators who have not promised to eradicate pornography on WAP sites. Before the weekend, 15 key sites, including People's Daily Online, Sohu and Tencent pledged to block pornographic material from their sites.

China’s third network, China Telecom, also announced that it would block WAP service providers while it examines WAP site content.

The Government launched a similar campaign in February. At the time, the ministries of Public Security, Industry and Information Technology and Culture, along with the State Administration for Industry and Commerce and the General Administration of Press and Publication, joined forces to target handset retailers who offer mobile video and music downloading services.

China’s three telcos provide WAP services to approximately 192 million mobile users in China. In September, the Ministry of Industry and Information Technology reported that China has 703 million mobile phone users.

Source:
Campaign China

Related Articles

Just Published

3 hours ago

Influencer content outperforms digital ads on ...

67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

13 hours ago

As US slams door, can the rest of the world offer ...

Or is this just another dead end? The party seems to be over, writes Ian Whittaker, as Chinese ecommerce giants scramble amid the US crackdown.

13 hours ago

ROI index charts rise of Moloco and Reddit ...

Whilst smaller ad networks reshape the mobile ad landscape with high returns, X’s reliance on gambling and adult content points to a more polarising path forward.

14 hours ago

Telstra unveils cinematic silent films—as a ...

Weird and whimsical, and a welcome break from the usual ‘put your phone away’ lecture, even if Ad Nut is not entirely sure what’s happening in this campaign.