Anita Davis
Aug 28, 2009

China Mobile and CCTV launch mobile video site

BEIJING - China Mobile and CCTV have partnered to launch National Mobile Television News Weekly, a mobile video site that will be accessible on both GSM and China Mobile's unique TD-SCDMA platform.

China Mobile and CCTV launch mobile video site
News programmes are expected to be broadcast twice a week on Tuesday and Friday and will be accessible for US$44 a month, reports add, quoting a CCTV employee.

The announcement comes during a busy month for China Mobile, which also announced its partnership with Dell to launch the computer maker’s first model of smartphone, and the launch of China’s first mobile application store.

While China Mobile announces its next move into mobile TV, China Unicom has been preparing for the launch of the Apple iPhone. While reports initially said the handset would launch at the end of the month, the companies have yet to announce a specific launch date.

China is already home to several popular models of touch screens through jail-broken iPhones and copycat models, not to mention the Google Android-sourced phones provided through rival China Mobile.

Western reports quote a China Unicom spokeswoman as saying negotiations with Apple are still ongoing, though it was widely reported that the market’s second-largest telco had signed a three-year contract with Apple.

However, while the market’s two leading telcos have plotted their growth, China Telecom announced a 29 per cent profit drop in the first half of 2009, citing rocketing marketing costs as the reason for its poor fiscal performance.

According to the company’s earnings report, China Telecom’s net profit plummeted to $1.32 billion from January to the end of June, compared to the $1.8 billion the previous year.

China Telecom also posted a 14 per cent rise in revenue and a customer increase of 11.4 million.

China Mobile claims 497 million subscribers in the market compared to China Unicom with 139 million and China Telecom with 39 million.

China overall claims 687 million mobile subscribers.

Source:
Campaign China

Related Articles

Just Published

3 hours ago

Gen Z predictions for Super Bowl LIX

Influencers, pop culture and Taylor Swift still run the show, says Merritt Group’s Sofia Staub.

3 hours ago

Dentsu Creative's global ECDs Darren Urquhart and ...

Moves follow departures of Sue Higgs and Caroline Pay.

3 hours ago

Pfizer to air second Super Bowl ad, doubling down ...

Pfizer is doubling down on its fight against cancer with a 60-second ad set to air during the first quarter of the game.

4 hours ago

OMD releases a fresh new positioning to let the ...

EXCLUSIVE: The global media agency network revealed the brand refresh to over 14,000 employees during a global town hall earlier this week.