China’s advertising spending to rise 15 per cent in 2011: Charm Communications

The agency said in a report released today that corporate spending on advertising will maintain its steady growth of recent years despite a sharp rise in media prices, and television in particular will remain the most valuable brand equity driver.

"The pressure posed by continuous rising advertising costs will spur enterprises to require a higher return on their advertising investments," said the report.

The prediction is based on strong growth of the country's advertising industry in recent years.

Last year, the total value of traditional advertising in China grew 15.2 per cent, once again exceeding the GDP growth rate. TV maintained its dominance in absolute market share, while newspapers, magazines and radio all grew strongly. Internet advertising spend reached RMB35.6 billion in 2010, up 72 per cent year-on-year.