Apr 17, 2009

Castrol | Owners | Singapore

Castrol has released a viral clip to celebrate the 40th anniversary of its GTX fuel brand.

Castrol | Owners | Singapore
Running across markets including Australia, Malaysia and Thailand, the clip, which has premiered online, is the first phase of a tactical campaign to generate awareness and buzz of the fuel’s credentials and longevity.

The film celebrates the evolution of one car over a period of 40 years. Despite changing hands several times, the vehicle retains its functionality because of the Castrol GTX fuel.




Credits:
Project
Owners
Client Castrol
Creative agency Ogilvy & Mather, Singapore
Executive creative director Kevin Geeves
Art director Kevin Geeves
Copywriter Mike Sutcliffe
Agency producer Jude Doss
Production house Post Modern/The Feds, Sydney
Director Sam Bennets
Producer Sheridan Bott
Post-production company Post Modern, Sydney
Audio Supersonic, Sydney
Exposure Viral

Related Articles

Just Published

21 minutes ago

Richard Edelman calls Omnicom's acquisition of IPG ...

The Edelman CEO discusses what the holding company merger means for the PR industry and independent agencies like his.

35 minutes ago

Five key takeaways for the ad industry from ...

Digital dominance, AI breakthroughs, and regional shifts are transforming the future of advertising.

11 hours ago

Omnicom agrees to buy Interpublic in deal to create ...

Agencies hail their “complementary” assets and cultures.