Apr 17, 2009

Castrol | Owners | Singapore

Castrol has released a viral clip to celebrate the 40th anniversary of its GTX fuel brand.

Castrol | Owners | Singapore
Running across markets including Australia, Malaysia and Thailand, the clip, which has premiered online, is the first phase of a tactical campaign to generate awareness and buzz of the fuel’s credentials and longevity.

The film celebrates the evolution of one car over a period of 40 years. Despite changing hands several times, the vehicle retains its functionality because of the Castrol GTX fuel.




Credits:
Project
Owners
Client Castrol
Creative agency Ogilvy & Mather, Singapore
Executive creative director Kevin Geeves
Art director Kevin Geeves
Copywriter Mike Sutcliffe
Agency producer Jude Doss
Production house Post Modern/The Feds, Sydney
Director Sam Bennets
Producer Sheridan Bott
Post-production company Post Modern, Sydney
Audio Supersonic, Sydney
Exposure Viral

Related Articles

Just Published

12 hours ago

Bastion launches media division, names Kellanova as ...

The new offering, led by ANZ CEO Cheuk Chiang, will integrate media planning and buying with the agency's creative and strategic services.

12 hours ago

Spikes Asia announces 2025 jury members

Brands including Grab, Meta, TikTok, Unilever, and Warner Music Asia will be represented on the jury for 2025—and Mongolia joins the jury for the first time.

14 hours ago

Analysis of over a million ads reveals state of ...

A report by XR Extreme Reach, which uses AI-powered representation analysis of over a million ads from more than 100 countries, provides a global view into the state of inclusivity in advertising.

17 hours ago

Campaign US unveils new editorial team under ...

During a tumultuous time in American media and advertising, the team will provide in-depth reporting on the business and cultural challenges plaguing the industry.