Apr 17, 2009

Castrol | Owners | Singapore

Castrol has released a viral clip to celebrate the 40th anniversary of its GTX fuel brand.

Castrol | Owners | Singapore
Running across markets including Australia, Malaysia and Thailand, the clip, which has premiered online, is the first phase of a tactical campaign to generate awareness and buzz of the fuel’s credentials and longevity.

The film celebrates the evolution of one car over a period of 40 years. Despite changing hands several times, the vehicle retains its functionality because of the Castrol GTX fuel.




Credits:
Project
Owners
Client Castrol
Creative agency Ogilvy & Mather, Singapore
Executive creative director Kevin Geeves
Art director Kevin Geeves
Copywriter Mike Sutcliffe
Agency producer Jude Doss
Production house Post Modern/The Feds, Sydney
Director Sam Bennets
Producer Sheridan Bott
Post-production company Post Modern, Sydney
Audio Supersonic, Sydney
Exposure Viral

Related Articles

Just Published

5 hours ago

Campaign US unveils new editorial team under ...

During a tumultuous time in American media and advertising, the team will provide in-depth reporting on the business and cultural challenges plaguing the industry.

5 hours ago

MediaSense appoints global CEO to succeed Graham Brown

Brown moves to a new role after 15 years as CEO.

6 hours ago

Volvo shortlists three in global media review

According to COMvergence, Volvo spent $448.7 million on media globally in 2023.