Advertising PR The Work
Jenny Chan 陳詠欣
Jul 16, 2013

CASE STUDY: How Dove instigated debate around beauty notions in China

Unilever's Dove challenged stereotypical standards of physical appearance in China in order to showcase its brand value of 'real beauty by real women'.

“I am your unborn daughter. If I grow up to weigh 84 kilograms, will I still be your baby girl?

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