SEOUL - Diageo Korea has handed its media account to Aegis’ Carat after a review that included incumbent BBDO, DDB Group and Universal McCann.
Carat Korea said it would provide strategic planning and buying in both traditional and new media, broadcast sponsorship, event promotions and outdoor advertising.
Last August, Diageo called a creative pitch for its Johnnie Walker brand in Korea. Its creative account is reportedly divided between Innocean, Grey and TBWA.
Diageo recently appointed Cho Kil-soo, former vice president of Johnson & Johnson Vision Care, as its managing director.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Based on a recent study by Nexxen, marketers in Singapore have much to gain in terms of effectiveness and ROI with OTT advertising.
With its first global repositioning in 30 years, the Omnicom Group’s creative agency is shifting from ‘The Work’ to campaigns that drives cultural and business impact.
.png&h=268&w=401&q=100&v=20170226&c=1)
Pomaleh recently left Mediabrands Malaysia as CEO.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Widowati departs Danone Indonesia after a four-year tenure marked by innovative campaigns and a focus on consumer education, leaving to pursue new passions.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)
