The campaign, produced by DDB Shanghai for the China Environmental Protection Foundation, encourages the Chinese to do their bit for environmental protection by walking more and driving less. It was also shortlisted in the Outdoor category at Cannes earlier this week.
Click here to read more about the 'Green pedestrain crossing' campaign.
Last night at the DDB China Group office in Shanghai, there was late night excitement as Jody Xiong and his team learned the results.
"It was once only a dream for me, but last night it came true," said chief creative officer Michael Dee.
"We're all incredibly proud of our team," said DDB China Group president and CEO Dick van Motman. "We always knew their work was world class, so its very rewarding to receive this recognition from the Lions jury members who represent the cutting edge in global communications."
The 'Green pedestrian crossing' campaign also won a silver award at this year's Clio awards in the Poster category.
Leo Burnett Hong Kong took home two silver medals with 'Hidden sound campaign' for Zoo Records and 'Unequal childhood paper-cutting' for the Christina Noble Children's Foundation.
SenseTeam (Shan He Shui), a local Chinese agency based in Shenzhen, also won a silver lion for its 'X Exhibition' designed for a graphic exhibition.
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