Matthew Miller
Jun 23, 2016

Cannes 2016: Few APAC winners in Cyber

New Zealand and Japan won Gold Lions in a category dominated by US agencies.

'Clever Cash': Gold for Saatchi & Saatchi Auckland
'Clever Cash': Gold for Saatchi & Saatchi Auckland

CANNES - Saatchi & Saatchi Auckland, Clemenger BBDO New Zealand and TBWA Hakuhodo Tokyo won Gold Lions in the Cyber category, where APAC winners were sparse.

The three APAC Gold Lions came out of a total of 20 awarded in the category, 13 of which went to work from the US. APAC work won only one Silver Lion out of 28 the jury awarded.

The category yielded two Grands Prix, for J. Walter Thompson Amsterdam on behalf of ING and Leo Burnett Madrid for its charming 'Justino' on behalf of Spain's Lottery.

More Cannes 2016 coverage

Here are all of the APAC winners.

Title Client Product Entrant Company Country Prize
GOLD
CLEVER KASH ASB BANK CLEVER KASH SAATCHI & SAATCHI  Auckland NEW ZEALAND Gold Lion
HELLO NZ TRANSPORT AGENCY ROAD SAFETY CLEMENGER BBDO  NEW ZEALAND Gold Lion
GIGA SELFIE TOURISM AUSTRALIA SIGHTSEEING TBWA\ HAKUHODO Tokyo JAPAN Gold Lion
SILVER
YOU'RE ACCEPTED MINUS 18 LGBT YOUTH SUPPORT GPY&R Melbourne AUSTRALIA Silver  Lion
BRONZE
AMNESTY INTERNATIONAL UNBLOCKER AMNESTY INTERNATIONAL WORLD DAY AGAINST CYBER CENSORSHIP COLENSO BBDO Auckland NEW ZEALAND Bronze Lion
NATIVE MOBILE MUSIC VIDEO KING RECORDS LYRICAL SCHOOL TBWA\ HAKUHODO Tokyo JAPAN Bronze Lion
DADS#SHARE-THELOAD (CASE STUDY) PROCTER & GAMBLE INDIA ARIEL MATIC BBDO INDIA Mumbai INDIA Bronze Lion
MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Bronze Lion

 

Source:
Campaign Asia

Related Articles

Just Published

20 hours ago

Chinese media rebate corruption probe widens across ...

EXCLUSIVE: Dentsu Media CEO Tommy Li has stepped down and was reportedly in police custody, as China’s media rebate probe expands with as many as 30 people questioned. Former Wavemaker chief client officer Julep Lin has also been arrested in connection with the investigation.

2 days ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

2 days ago

Agency Report Card 2024: Initiative

After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.

2 days ago

Global CEO of WPP Media’s Nexus departs

Bidon has been global chief executive at Nexus since April 2022.