CANNES - Saatchi & Saatchi Auckland, Clemenger BBDO New Zealand and TBWA Hakuhodo Tokyo won Gold Lions in the Cyber category, where APAC winners were sparse.
The three APAC Gold Lions came out of a total of 20 awarded in the category, 13 of which went to work from the US. APAC work won only one Silver Lion out of 28 the jury awarded.
The category yielded two Grands Prix, for J. Walter Thompson Amsterdam on behalf of ING and Leo Burnett Madrid for its charming 'Justino' on behalf of Spain's Lottery.
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Here are all of the APAC winners.
Title | Client | Product | Entrant Company | Country | Prize |
GOLD | |||||
CLEVER KASH | ASB BANK | CLEVER KASH | SAATCHI & SAATCHI Auckland | NEW ZEALAND | Gold Lion |
HELLO | NZ TRANSPORT AGENCY | ROAD SAFETY | CLEMENGER BBDO | NEW ZEALAND | Gold Lion |
GIGA SELFIE | TOURISM AUSTRALIA | SIGHTSEEING | TBWA\ HAKUHODO Tokyo | JAPAN | Gold Lion |
SILVER | |||||
YOU'RE ACCEPTED | MINUS 18 | LGBT YOUTH SUPPORT | GPY&R Melbourne | AUSTRALIA | Silver Lion |
BRONZE | |||||
AMNESTY INTERNATIONAL UNBLOCKER | AMNESTY INTERNATIONAL | WORLD DAY AGAINST CYBER CENSORSHIP | COLENSO BBDO Auckland | NEW ZEALAND | Bronze Lion |
NATIVE MOBILE MUSIC VIDEO | KING RECORDS | LYRICAL SCHOOL | TBWA\ HAKUHODO Tokyo | JAPAN | Bronze Lion |
DADS#SHARE-THELOAD (CASE STUDY) | PROCTER & GAMBLE INDIA | ARIEL MATIC | BBDO INDIA Mumbai | INDIA | Bronze Lion |
MCWHOPPER | BURGER KING | MCWHOPPER | Y&R NZ Auckland | NEW ZEALAND | Bronze Lion |