CANNES - Auckland agencies Colenso BBDO and Y&R New Zealand had a good night in the Direct category bringing home two Gold Lions each.
Colenso BBDO's 'Brewtroleum' campaign turned waste from the brewing process into biofuel, while Y&R's work had Burger King calling on McDonald's to set aside their differences in honour of Peace Day.
The only Grand Prix in direct went to INGO Stockholm for a campaign on behalf of the Swedish Tourist Association.
| More Cannes 2016 coverage |
A full list of the Direct winners from APAC countries follows.
Note: In the table below, duplicate entries indicate awards in separate sub-categories. We have chosen not to list the category numbers for brevity's sake.
| Title | Client | Product | Entrant Company | Country |
| GOLD | ||||
| BREWTROLEUM | HEINEKEN NEW ZEALAND | DB EXPORT | COLENSO BBDO Auckland | NEW ZEALAND |
| MCWHOPPER | BURGER KING | MCWHOPPER | Y&R NZ Auckland | NEW ZEALAND |
| BREWTROLEUM | HEINEKEN NEW ZEALAND | DB EXPORT | COLENSO BBDO Auckland | NEW ZEALAND |
| MCWHOPPER | BURGER KING | MCWHOPPER | Y&R NZ Auckland | NEW ZEALAND |
| SILVER | ||||
| SAVING AFRICA'S LAST WILD RHINOS, BY POISONING THEM. | RHINO RESCUE PROJECT | WILDLIFE CONSERVATION | OGILVY & MATHER VIETNAM Ho Chi Minh City | VIETNAM |
| #COMEONIN | THE SYDNEY OPERA HOUSE | THE SYDNEY OPERA HOUSE | DDB Sydney | AUSTRALIA |
| MCWHOPPER | BURGER KING | MCWHOPPER | Y&R NZ Auckland | NEW ZEALAND |
| UNFORGOTTEN SOLDIERS | SKY TELEVISION NEW ZEALAND | HISTORY CHANNEL | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND |
| BRONZE | ||||
| UNFORGOTTEN SOLDIERS | SKY TELEVISION NEW ZEALAND | HISTORY CHANNEL | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND |
| POCKET MONEY — EQUAL FUTURE | ANZ | ANZ BANK | TBWA MELBOURNE | AUSTRALIA |
| REWORD | HEADSPACE | REWORD WEB APPLICATON | LEO BURNETT MELBOURNE | AUSTRALIA |
| UNFORGOTTEN SOLDIERS | SKY TELEVISION NEW ZEALAND | HISTORY CHANNEL | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND |
| GIGA SELFIE | TOURISM AUSTRALIA | SIGHTSEEING | TBWA\HAKUHODO Tokyo | JAPAN |
| #COMEONIN | THE SYDNEY OPERA HOUSE | THE SYDNEY OPERA HOUSE | DDB Sydney | AUSTRALIA |
| LIFE IS ELECTRIC | PANASONIC | PANASONIC | DENTSU INC Tokyo | JAPAN |
Brewtroleum:
McWhopper:
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)
