Marketing Analysis
Gemma A Williams
Nov 5, 2021

Can China's Double 11 be more sustainable in the age of climate chaos?

Attitudes in China are shifting and much of this is coming from the younger generations, and China’s biggest e-commerce conglomerate Alibaba is touting this 11.11 as its greenest festival yet.

This year’s Double 11, which is set to be the biggest one yet, coincides with the global climate summit COP26. Can the two co-exist?

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Labubu, the art toy craze and why grown-ups can’t get enough

1 Labubu, the art toy craze and why grown-ups can’t get enough

Cannes Lions 2025: APAC winners

2 Cannes Lions 2025: APAC winners

Cannes Lions 2025: See all of the Grand Prix winning work this year

3 Cannes Lions 2025: See all of the Grand Prix winning work this year

WPP Media changes regional structure across Asia Pacific, Middle East and Africa

4 WPP Media changes regional structure across Asia Pacific, Middle East and Africa

John Wren on his vision for a bigger, better Omnicom

5 John Wren on his vision for a bigger, better Omnicom

Hong Kong’s harbourfront gets ballsy to break men’s health taboos

6 Hong Kong’s harbourfront gets ballsy to break men’s health taboos

Vaseline wins Cannes Lions Health and Wellness Grand Prix for Verified campaign

7 Vaseline wins Cannes Lions Health and Wellness Grand Prix for Verified campaign

How a Chinese gold brand is glittering from the 618 shopping spree

8 How a Chinese gold brand is glittering from the 618 shopping spree

Omnicom Group plans full buyout of Clemenger Group

9 Omnicom Group plans full buyout of Clemenger Group

Omnicom’s $13.5 billion Interpublic deal approved by FTC with restrictions on ad boycotts

10 Omnicom’s $13.5 billion Interpublic deal approved by FTC with restrictions on ad boycotts

Related Articles

How the industry can move past rhetoric to take on climate change
Feb 4, 2025
Paul Mottram

How the industry can move past rhetoric to take on ...

UN chief calls for ban on fossil fuel ads to combat climate change
Jun 6, 2024
Evie Barrett

UN chief calls for ban on fossil fuel ads to combat ...

Businesses are no longer trusted on climate change: Edelman report
Nov 20, 2023
Ewan Larkin

Businesses are no longer trusted on climate change: ...

Why can’t climate change be a laughing matter?
Oct 3, 2023
Gen Kobayashi

Why can’t climate change be a laughing matter?

Just Published

Move and win roundup: Week of June 30, 2025
11 hours ago
Staff Reporters

Move and win roundup: Week of June 30, 2025

This week: Zoo Group continues expansion, taps Havas talent, Initiative strengthens Melbourne leadership, Via Group marks two years with five hires, and Archetype names a head of AI & transformation to drive its next evolution. More to come, follow for updates.

Asia-Pacific Power List 2025: Abdul Sani Abdul Murad, RHB Banking Group
17 hours ago
Staff Reporters

Asia-Pacific Power List 2025: Abdul Sani Abdul ...

Sani's visionary leadership continues to position RHB Banking Group at the forefront of Malaysia’s financial sector, driving innovation and redefining industry standards.