Sara Kimberley
Mar 20, 2012

British Airways appoints OgilvyOne to global digital account

GLOBAL - British Airways has appointed OgilvyOne as the lead agency to handle its global digital account.

British Airways appoints OgilvyOne to global digital account

 

The agency won the account in a final two-way shoot out against SapientNitro. AKQA was knocked out earlier in the process.

OgilvyOne led a consortium of agencies, which included eCommera, Imano, Ravensbourne College and Decision Technology, to win the global account.

OgilvyOne and the new consortium will now become responsible for handling all of BA’s online marketing activity, including social media campaigns and banner ads.

The appointment will strengthen OgilvyOne's existing relationship with British Airways. The agency currently handles the airline’s global customer engagement business.

BA's digital review began in September last year. The account was previously handled by TBWA\London’s sister agency, Being, which was formed in January last year partly out of Agency.com, which had held a relationship with British Airways since 1996.

BA’s advertising account is handled Bartle Bogle Hegarty (BBH). The relationship will be unaffected by the appointment.

Last month BA launched its latest ad in its "To fly. To serve" campaign on Facebook.

The ad took a light-hearted look at the build-up to the London 2012 Olympic and Paralympic Games through the eyes of a little girl, whose bag races against luggage from other nations to make it to the arrivals hall first.

This article was first published on campaignlive.co.uk

Source:
Brand Republic

Related Articles

Just Published

6 hours ago

Agency Report Card 2024: Mindshare

Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.

7 hours ago

2025 Cannes Contenders: Dentsu APAC leaders place ...

From the grippingly serious to the hilariously eccentric, three Dentsu creative and product leaders across APAC give their nods to award-worthy work that may win a Cannes Lions next week.

8 hours ago

'Media isn’t a commodity. Treating it like one is a ...

Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.

9 hours ago

WPP never seized control of its destiny under Mark ...

Departing CEO had some notable successes, but the company has struggled.