SHANGHAI - Global biopharmaceutical company Bristol-Myers Squibb has called a media buying pitch in China.
It is understood that several undisclosed agencies have already been shortlisted for the business. Agencies are now are waiting for a brief and pitch date.
The incumbent agency on the account is Mindshare.
The pitch is for Bristol-Myers Squibb's over the counter medicines, including its vitamins.
Earlier this month, Bristol-Meyers Squibb agreed a new collaboration with Simcere Pharmaceutical Group, a China-based company, to jointly develop a new cancer treatment.
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