Under the five-year contract, the two agencies will plan and execute all customer acquisition and engagement programs for Borneo Motors' main brands, including Toyota, Lexus and Suzuki.
David Wareing, senior manager, business development, customer relationship management, and digital strategy at Borneo Motors, noted that the decision to work with accomplice and Go React was based on the combination of skills unique to the partnership.
“The digital engagement skills, experience and technology applications they bring to the table will drive our business as a leader in the automotive industry. Having evaluated local and international options we found the strategic approach to creating digital marketing solutions demonstrated by Accomplice and Go React presented a groundbreaking opportunity for Borneo Motors to deliver true innovation to the market,” he added.
Commenting on the appointment, Tobias Wilson, CEO of Accomplice, said, “We are really looking forward to shaking the creative tree with Borneo Motors and driving some serious, quantified engagement for them over the term of the appointment and beyond, and Go React are the perfect partners to help us do that from a technology and data perspective.”
Paul Hourihane, CEO of Go React, noted that the partnership with Accomplice was tailor made for this task. "We look forward to delivering customer insight and measurable results for the Borneo Motors brands in Singapore," he said.
“We are excited to be working with Singapore’s number one car business. Our domain knowledge, digital and data skills should have a great impact,” he added.
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