Bonsey Design to create new corporate identity for ITV Granada Asia

Brandspeed developed a new style and look for the overall brand and created the main animated identity, promotional image-spots, and all on-air packaging devices.

Jon Griffin, creative director said: “The new corporate identity embodies ITV Granada as a dynamic channel that has become one of the fastest growing entertainment channels in Asia.”

James Ross, regional director, ITV Studios Global Entertainment added: “A great job on the new look, thanks to the Brandspeed team. ITV Granada is in high demand for its line-up of unique and contemporary reality, entertainment and drama, and the new branding should continue to fuel our expansion in Asia."

ITV Granada is now available on Hong Kong’s nowTV, Singapore’s StarHub and Mio TV, Malaysia’s ASTRO and Taiwan’s MOD.