Bonsey Design, The Jaden Group form digital agency in Singapore

With headquarters in Singapore, the new agency plans to focus on the Southeast Asian market and offer integrated experiences for brands across digital platforms.

Bonsey Jaden examines a brand’s strategy before implementing digital tactics to develop an authentic relationship between brands and consumers, claims CEO Daniel Posavac.

“Digital is the first touchpoint for most consumers in getting to know a brand, and it is important to have a digital strategy from the brand’s perspective, rather than the communication’s perspective,” he said.

Incorporated in October, Bonsey Jaden has five employees. It is led by co-founders of The Jaden Group, Posavac and managing director Nic Robertson, who have since relocated to Singapore.

Bonsey Jaden has already secured several clients, including TV production company Imagine Group and bespoke tailor Victor York in Singapore. It will focus on corporate and entertainment clients in Asia.

Imagine Group produces shows such as The Contender Asia, Biggest Loser Asia and The Apartment Series.

Jonathan Bonsey, director at Bonsey Jaden, noted that digital campaigns that go along with the brand strategy provide sustainability for communications between consumers and brands.

Bonsey is also the creative and managing director of Bonsey Design. With offices in Malaysia, the Philippines and Indonesia, its clients include P&G, Maybank and Telkomsel. Meanwhile, The Jaden Group is working on clients such as Audi, Nokia, Pfizer and Universal.