In a press statement today, Bloomberg Television said the new channel will feature market-moving news and locally produced content. Bloomberg TV Indonesia will partner with existing broadcast entities and will seen across free-to-air, pay-TV, internet and mobile platforms.
"Indonesia is not just one of the largest consumer markets in Asia, it also has one of the fastest growing economies and rising investor classes," said Gary Groenheim, commercial director of Bloomberg Television, Asia-Pacific. "We have long identified Indonesia as a strategic emerging market to take Bloomberg Television's global experience and translating that into a meaningful local TV proposition.”
“As a business content provider, we have a long-term interest in educating the local population about important business and economic news, and bringing local content to the rest of the world,” said Ziva Narendra Arifin, CEO of Idea Group Indonesia.
The latest move is a part of Bloomberg TV’s expansion in Asia. Recently, it launched Bloomberg Mongolia and expanded its presence in Singapore.
Correction: This story initially stated the move was part of Bloomberg Business Week's expansion in Asia. This has now been updated.
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