Marketing News
Maisie McCabe
Jan 11, 2022

BBH appoints new global creative chief as Joakim Borgström departs

Former Singapore-based chief creative officer will "explore new possibilities" as mantle passes to Abbott Mead Vickers BBDO creative Alex Grieve.

Joakim Borgström (left) is replaced by Alex Grieve (right)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

2 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

OMD takes the lead as EssenceMediacom drops out of global rankings

3 OMD takes the lead as EssenceMediacom drops out of global rankings

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

Cheetos’ launches limited edition fashionably functional pants

5 Cheetos’ launches limited edition fashionably functional pants

Mash names all-female executive team, shifts global HQ to Singapore

6 Mash names all-female executive team, shifts global HQ to Singapore

Move and win roundup: Week of April 21, 2025

7 Move and win roundup: Week of April 21, 2025

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

8 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

EMA 2025 winners revealed in live ceremony

9 2025 winners for Event Marketing Awards announced in live ceremony

WPP offers free Friday lunches to lure staff back to office

10 WPP offers free Friday lunches to lure staff back to office

Related Articles

BBH traverses real and game worlds for Garena's Free Fire global campaign
Dec 10, 2021

BBH traverses real and game worlds for Garena's ...

BBH joins League of Legends with Riot Games win
Sep 16, 2020
Staff Reporters

BBH joins League of Legends with Riot Games win

Häagen-Dazs creative returns to BBH after nearly 30 years
Jan 22, 2024
Beau Jackson

Häagen-Dazs creative returns to BBH after nearly 30 ...

Women to Watch 2023: Kelly Pon, BBH
Nov 16, 2023
Staff Reporters

Women to Watch 2023: Kelly Pon, BBH

Just Published

‘Just tone deaf’—Nike’s marathon campaign backlash
18 minutes ago
Siobhan Holt

‘Just tone deaf’—Nike’s marathon campaign backlash

An out-of-home (OOH) marathon campaign by sports brand Nike is facing criticism for being ‘tone deaf’ following Yom HaShoah, the Jewish Holocaust memorial day.

Women to Watch 2024: Tanya Phathanathong, ADA
17 hours ago
Staff Reporters

Women to Watch 2024: Tanya Phathanathong, ADA

From overcoming personal challenges to becoming a beacon of leadership, Phathanathong’s grit and strategic vision have made ADA Thailand a key player in the digital marketing landscape.

Move and win roundup: Week of April 28, 2025
18 hours ago

Move and win roundup: Week of April 28, 2025

Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from oOh!media, Supersolid, CulturalPulse, Greenpark and more.