Asiya Bakht
Apr 16, 2009

BBDO Malaysia wins Kapal Api

KUALA LUMPUR - Regional coffee brand Kapal Api, owned by Indonesian company Santos Jaya Abadi, has handed its creative account to BBDO Malaysia after a three-way pitch that included Grey and Krakatua.

BBDO Malaysia wins Kapal Api
Incumbent Lowe & Partners Malaysia, which has worked on the account since 2003, declined to participate in this pitch.

A family-owned coffee brand, Kapal Api started off as an unbranded coffee in Indonesia in 1927. The brand is a market leader in Indonesia and also has a presence in other Southeast Asian countries including Malaysia.
Tags

Related Articles

Just Published

5 hours ago

Creative Minds: Kate Enright would rather take ...

From breaking into creative via a rap video to creating a magical AI blob, Kate Enright's creative journey has been anything but ordinary.

7 hours ago

40 Under 40 2024: Tom Geekie, Jaywing

His progressive leadership has propelled Jaywing's growth to new heights as shown by a string of new clients, steady growth, and an assured DEI vision.

8 hours ago

Salesforce and Google expand partnership to boost ...

The collaboration offers businesses greater flexibility to develop tailored AI solutions, enabling faster and smarter customer service through multimodal capabilities, real-time insights and seamless platform integrations.

8 hours ago

DoubleVerify to add URL-level reporting amid CASM ...

DoubleVerify and Amazon Ads will introduce transparency upgrades after an Adalytics report linked their platforms to harmful content funding.