Racheal Lee
Apr 3, 2012

BBDO design studio opens in The Philippines

THE PHILIPPINES - DesignWorks, a design studio under BBDO New York, has made its foray into The Philippines.

DesignWorks is a design studio unit of BBDO New York
DesignWorks is a design studio unit of BBDO New York

DesignWorks will concentrate on design projects such as retail concepts, fashion items, logo developments and fully-fledged brand guidelines. It has also helped BBDO Guerrero in creating the Department of Tourism's banig (mat) logo design, popular among partners and stakeholders.

Tony Harris, chief executive officer of BBDO Guerrero, noted that design can often be the launch-pad for a brand, which allows agencies to get involved with clients much earlier in their development process.

He went on to say that DesignWorks will allow BBDO Guerrero to expand its offering to clients and engage in ever more meaningful conversations with them.

“We have such an array of exceptional talent here that we wanted to be able to work on all potential aspects of design. On other occasions, it is a means of amplifying an existing brand’s success,” he added.

Related Articles

Just Published

8 hours ago

Former Forsman & Bodenfors CEO Toby Southgate joins ...

Toby Southgate had left Forsman & Bodenfors last October as global chief executive.

17 hours ago

Not a masterpiece but Skyn's V-Day ad ditches ...

EXCLUSIVE: Skyn lands precious konbini shelf space in Japan’s cutthroat convenience store market. The brand announces that with a cheeky spot and an empowered protagonist.

18 hours ago

Trump's tariffs: What will happen to Chinese ...

With uncertainty looming over Chinese outbound brands that face steep tariffs in the US, Campaign asks brand experts how Chinese brands should sustain their growth and relevance overseas.

19 hours ago

Kunal Jeswani appointed CEO of Ogilvy ASEAN

Jeswani, who is also CEO of Ogilvy Singapore and Malaysia, will take on additional duties as ASEAN CEO, a newly created role focusing on growth in this important sub-region.