David Blecken
Aug 29, 2008

BBC appoints Albert to drive online ad sales in Asia

ASIA-PACIFIC - BBC Worldwide has appointed Inez Albert, formerly regional sales director at Forbes,com, as digital sales director for Asia.

BBC appoints Albert to drive online ad sales in Asia
Reporting to Sunita Rajan, vice-president of sales for Asia and Australasia, advertising sales, Albert will be charged with driving regional advertising sales on BBC.com, the corporation’s advertising-funded arm aimed at an international audience. The BBC is understood to be looking to attract a greater number of Asian advertisers to the site.

Prior to her stint at Forbes, Albert also worked as marketing director for the Wall Street Journal Asia and as sales director at Wall Street Journal-owned investment news service Barrons.
Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

Creative agency Ralph creates global chief growth ...

VML's Gareth Jones steps in to lead global growth at Ralph, partnering with CEO Chris Hassell to reenergise the agency's key offices in Los Angeles, New York, London, and Tokyo.

5 hours ago

Omnicom and IPG chiefs visit UK to sell merger to ...

The two groups will continue to operate independently and compete in pitches for the time being, as the M&A deal could take a year to complete.

1 day ago

Creative Minds: 'Go smash it like an avocado' is ...

She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia creative director to a career where "smashing it like an avocado" became her unexpected motto.

1 day ago

Price-gouging in Aussie supermarkets: Where does ...

As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.