Bayer Australia’s Advocate are making parasites run from tough cats and dogs

Grey Healthcare Group Australia and JayGrey Sydney takes the audience into the minds of cats and dogs. They all think they have a Robert de Niro or Arnold Schwarzenegger in them but in reality they are not as tough as they think when it comes to parasites.

Besides the pet owners, the campaign is aiming to attract veterinarians to encourage sales through professional referrals. Vets are a big driver for the Advocate brand, and Grey has also developed a series of educational support materials for placement at animal clinics.

Bayer has also partnered with television Channel 9 to sponsor a ‘Talk to the animals' program. Animal lovers can share their photos and videos of their pets on the ‘Four legged stars' campaign website to win pet hampers and get a chance to be on TV.

Credits:
Project Cats & Dogs
Client Bayer Australia
Creative agencies Grey Healthcare Group Australia, JayGrey Sydney
Creative director, art director & copywriter Jay Furby
Art director & copywriter David White
Agency producer Sandi Gracin
Post-production company Fin Design
Audio Nylon Studios
Account servicing Paul Worboys, Charles Huntington
Exposure Television, print, online