According to Sonal Dabral, Bates 141 managing partner and regional executive creative director, "Alfredo brings with him years of advertising experience and a sharp creative mind. I wish him the very best in his new role and a great partnership with managing director Tue Nguyen."
Born in Spain, raised in Italy and educated in Switzerland, Rossi moved to Singapore in 2008 as the ECD for Enfatico Singapore working on the Dell business.
Prior to Enfatico, he worked at top agencies in New York, including Ogilvy, Wunderman, McCann Erickson and Chiat Day, helping clients to sell everything from coffee machines to data servers, credit cards and insurance.
His client list is made up of top global brands such as Coca-Cola, Jaguar Cars, America Express, Reebok and DuPont, and his award tally includes Effies, London International and Cannes (finalist).
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