The joint venture, Baidu Yi Xin, which has been in the works for more than a year, is a content platform provider for mobile phones.
Beginning in August, the platform will provide content from Japan, starting with a collaboration with Japanese social game developer DeNA. Baidu Yi Xin will distribute DeNA's games localised for the Chinese market.
This deal isn't exclusive to Baidu however, as DeNA, which posted net sales of US$529 million last year, inked a partnership with Chinese social networking service RenRen last month to run DeNA's mobile gaming platform, Mobage, within RenRen's android mobile gaming app.
Through this joint venture and other initiatives, Docomo is "actively expanding Chinese market access for Japanese service and content providers," said the Japanese telco in a statement.
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