AXA Asia Life hires regional chief marketing officer

Blanchard is currently group officer and innovation director at AXA in Paris. Prior to that, he was head of marketing at AXA Life Japan, and has over 10 years of marketing and offer development experience in financial services across Europe and Asia.

Reported in October, former media agency head Mabel Leung was appointed as regional head of brand and insights at AXA Asia-Pacific Holdings.

Prior to that in May, OMD was appointed as media agency-of-record for the insurance giant after a prolonged pitch process.

AXA Asia-Pacific Holdings is responsible for the Global AXA Group's life insurance and wealth management business in the Asia-Pacific region. The company has operations in Hong Kong, China, Singapore, Indonesia, Philippines, Thailand, India, Malaysia, Australia and New Zealand.