Asiantainment appoints Red Dawn Communications

Helmed by local actor Edmund Chen (pictured), Asiatainment has hired Red Dawn to oversee endorsement and sponsorship projects, as well as media relations in the region.

Asiatainment’s focus is on developing entertainment projects while providing consultancy services for companies looking to develop content for television, film and the internet.

“We’re thrilled to have the opportunity to work with Asiatainment and its business partners,” said Florence Ang, founder and CEO of Red Dawn Communications. 

“As consumers look for new ways to be entertained, we also want to be on the forefront of engaging a media-savvy audience in new and creative ways.” 

Chen will be next seen in the Hollywood flick - Street Fighter: Legend of Chun Li, which premieres in Singapore on March 19.