Staff Reporters
Mar 23, 2010

Asian Marketing Effectiveness (AME) Festival: One day to go...

SHANGHAI - The Asian Marketing Effectiveness (AME) Festival kicks off at the Pudong Shangri-La in Shanghai tomorrow.

Asian Marketing Effectiveness Shanghai
Asian Marketing Effectiveness Shanghai
Judging of the shortlisted entries under the leadership of Bob O'Leary, managing director of global advertising at Citi, is currently underway. The judging is taking place on site for the first time this year.

The results of the judging process will be announced at the awards ceremony on Thursday evening. All the results plus live updates, news and photo galleries from the festival will be available on the Media.asia website.

Delegates can look forward to a jam-packed programme including 43 speakers in 25 session over the next few days.

Last year's coveted AME Platinum Award, selected from the Gold winners across 17 categories, went to the team at Aim Proximity and Colenso BBDO for their Yellow Treehouse Campaign for the Yellow Pages Group in New Zealand.

Ogilvy & Mather, Lowe Asia, BBDO and JWT are this year’s top-nominated networks and campaigns from Coca-Cola and Nestle are key contenders region-wide.
Source:
Campaign China

Related Articles

Just Published

2 hours ago

'Media isn’t a commodity. Treating it like one is a ...

Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.

2 hours ago

WPP never seized control of its destiny under Mark ...

Departing CEO had some notable successes, but the company has struggled.

6 hours ago

Mars to switch $1.7 billion media account out of WPP

Review concludes after an eight-month competitive process.

23 hours ago

Yannick Bolloré: ‘AI is a powerful creative partner’

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Havas' chief executive and chairman, Yannick Bolloré.