Staff Reporters
Mar 23, 2010

Asian Marketing Effectiveness (AME) Festival: One day to go...

SHANGHAI - The Asian Marketing Effectiveness (AME) Festival kicks off at the Pudong Shangri-La in Shanghai tomorrow.

Asian Marketing Effectiveness Shanghai
Asian Marketing Effectiveness Shanghai
Judging of the shortlisted entries under the leadership of Bob O'Leary, managing director of global advertising at Citi, is currently underway. The judging is taking place on site for the first time this year.

The results of the judging process will be announced at the awards ceremony on Thursday evening. All the results plus live updates, news and photo galleries from the festival will be available on the Media.asia website.

Delegates can look forward to a jam-packed programme including 43 speakers in 25 session over the next few days.

Last year's coveted AME Platinum Award, selected from the Gold winners across 17 categories, went to the team at Aim Proximity and Colenso BBDO for their Yellow Treehouse Campaign for the Yellow Pages Group in New Zealand.

Ogilvy & Mather, Lowe Asia, BBDO and JWT are this year’s top-nominated networks and campaigns from Coca-Cola and Nestle are key contenders region-wide.
Source:
Campaign China

Related Articles

Just Published

1 hour ago

EY launches global film focusing on next generation

The campaign was created by Fink Different.

10 hours ago

40 Under 40 2024: Sofia Yip, Edelman

A skillful and adaptable leader, Yip's ability to transition between corporate and marketing realms has been transformative in boosting Edelman’s stature and business to new heights.

12 hours ago

Hylink CEO Su Tong resigns amid alleged market ...

The prolific founder and CEO stepped down to "safeguard the company’s reputation and ensure operational continuity" as the allegations are investigated.

12 hours ago

The risks and opportunities of Red's international fame

Amid a looming TikTok ban, Chinese social-media app Red is enjoying a sharp increase in users. But China’s marketing community view the phenomenon as a double-edged sword.