Staff Reporters
Mar 23, 2010

Asian Marketing Effectiveness (AME) Festival: One day to go...

SHANGHAI - The Asian Marketing Effectiveness (AME) Festival kicks off at the Pudong Shangri-La in Shanghai tomorrow.

Asian Marketing Effectiveness Shanghai
Asian Marketing Effectiveness Shanghai
Judging of the shortlisted entries under the leadership of Bob O'Leary, managing director of global advertising at Citi, is currently underway. The judging is taking place on site for the first time this year.

The results of the judging process will be announced at the awards ceremony on Thursday evening. All the results plus live updates, news and photo galleries from the festival will be available on the Media.asia website.

Delegates can look forward to a jam-packed programme including 43 speakers in 25 session over the next few days.

Last year's coveted AME Platinum Award, selected from the Gold winners across 17 categories, went to the team at Aim Proximity and Colenso BBDO for their Yellow Treehouse Campaign for the Yellow Pages Group in New Zealand.

Ogilvy & Mather, Lowe Asia, BBDO and JWT are this year’s top-nominated networks and campaigns from Coca-Cola and Nestle are key contenders region-wide.
Source:
Campaign China

Related Articles

Just Published

1 day ago

Tech on Me: Political tension meets platform drama

As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.

1 day ago

Creative Minds: Heidi Kasselman on how pretending ...

From winging an internship in Johannesburg to leading creative at Clemenger Melbourne, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.

1 day ago

Spikes Asia 2025: In conversation with Torsak ...

Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai agencies aiming to make a mark at this year’s awards.

1 day ago

Yuu dominates Kantar's BrandZ Hong Kong ranking

DFI Retail's Yuu has conquered Hong Kong's brand landscape, outpacing even Cathay Pacific. Challengers are rising in both airlines and banking.