AME: P&G and Grey Group on how to grow with the future in mind

Presenting in the afternoon of day two, Riccardi and Beretta will share their journey on how to learn from the future and grow with tomorrow in mind. Their talk will focus on the challenges inherent in building and marketing brands in China, where past experience is not predictable of the future, where business models have a short life span, where new consumers, shoppers and retail environments emerge and develop every day, where new generations switch off their television sets, avoid supermarkets and other familiar things from the past.

Grey has been on P&G's roster since 1956. In Asia, the pair has worked together since 1971 on brands including Pantene and Pringles.

Daniela Riccardi joined P&G Italy in 1985. Over the next twenty years she moved from Brussels to Bogota to Mexico and Venezuela in working across various marketing and managerial roles across the company.

In July 2001, Riccardi was appointed as vice president and general manager of P&G Eastern Europe in charge of one of the company's most dynamic and fastest developing subsidiaries with a portfolio of more than 23 brands managing 2,000 people. During her four year tenure, sales in the region grew fourfold.

In March 2005, Riccardi took on her current role as president of P&G Greater China, based in Guangzhou. P&G Greater China is the second largest market in volume for P&G globally, in the top five in terms of sales value and one of the fastest growing P&G markets in the world.

Riccardi is married with two children. She speaks Italian, French, English, Spanish, Russian and is currently learning Mandarin.

Fernando Beretta has spent 16 years at Grey managing P&G brands. Born in Argentina, he led Latin America for 12 years before he took charge of China as executive vice president of P&G for the last four years.

Beretta is married with two children. He is also an amateur photographer, scuba diver and avid blogger.

Click here to see a list of other confirmed speakers and their topics.

The AMEs is now in its eighth year and hailed as the region’s premier recognition of excellence in marketing effectiveness. A highly influential list of leading industry executives, brand pioneers and globally acclaimed marketing experts will take part in an unparalleled programme of challenging keynotes, dynamic panel discussions and informative breakout sessions. The AME Festival is Asia’s premier forum to discuss, debate and celebrate results driven marketing and innovation.