Going into its eighth year, the 2010 Asian Marketing Effectiveness festival will combine a celebration of the region’s most innovative and effective advertising with a two-day conference featuring a range of thought-provoking keynotes from prominent global and regional speakers, panel discussions and breakout sessions.
The awards are the largest regional event of their kind, and will be judged by a panel of distinguished agency heads and client marketers chaired by Bob O’Leary, managing director of global advertising for Citi. For the first time in the event’s history, judging will be conducted on-site. Click here to view all the judges.
Under the theme ‘Ideas for growth’, the event - fittingly held in China - will encourage participants to consider what constitutes truly effective advertising and reflect on the entire marketing process, from strategy development to execution to measurement.
The topics covered have been chosen for their relevance to a wide audience, including clients, agencies, media owners and procurement officers. Click here to view all confirmed speakers.
Two case studies in effectiveness, both developed by Bates 141, will be presented during the conference. One will be a campaign that helped channel investment into the Sichuan capital Chengdu following the devastating earthquake of 2008.
The other will be an initiative for Virgin Mobile that challenged accepted norms in Indian society to resonate with the youth
segment.
The two-day event will culminate in the AME awards presentation, where 2009’s most effective marketing campaigns will be recognised.
The awards are the largest regional event of their kind, and will be judged by a panel of distinguished agency heads and client marketers chaired by Bob O’Leary, managing director of global advertising for Citi. For the first time in the event’s history, judging will be conducted on-site. Click here to view all the judges.
Under the theme ‘Ideas for growth’, the event - fittingly held in China - will encourage participants to consider what constitutes truly effective advertising and reflect on the entire marketing process, from strategy development to execution to measurement.
The topics covered have been chosen for their relevance to a wide audience, including clients, agencies, media owners and procurement officers. Click here to view all confirmed speakers.
Two case studies in effectiveness, both developed by Bates 141, will be presented during the conference. One will be a campaign that helped channel investment into the Sichuan capital Chengdu following the devastating earthquake of 2008.
The other will be an initiative for Virgin Mobile that challenged accepted norms in Indian society to resonate with the youth
segment.
The two-day event will culminate in the AME awards presentation, where 2009’s most effective marketing campaigns will be recognised.
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