AME: Darren McColl on 'Best Job in the World'

ASIA-PACIFIC - National strategy & planning director at SapientNitro, Darren McColl, is presenting a case study on the award winning 'Best Job in the World' campaign at this year's Asian Marketing Effectiveness (AME) Festival taking place on 24 & 25 March in Shanghai.

AME: Darren McColl on 'Best Job in the World'
McColl will be presenting a case study on the internationally awarded 'Best Job in the World' campaign for Tourism Queensland at this year's AME Festival. The theme of the presentation is integrated marketing and the power of simple ideas.

The campaign for which McColl acted as project leader and strategist, is a lauded example of maximising value from ideas through an integrated approach.

Addressing delegates on day one of the two-day AME festival, McColl will talk about the strategic thinking, creative platform and social media engaged to drive awareness and promote the multiple award winning campaign launched early last year. The obscure stories, anecdotes and interesting learnings he plans to share during the session, will give the audience a greater insight into integrated marketing effectiveness.

With over 20 years' experience, McColl has worked on both agency and client sides across a wide range of local and global brands including Virgin, McDonald’s, Nestlé, Foster’s Brewing, Yalumba Wines, Footlocker, Volvo and various Governments among others.

At SapientNitro he is responsible for helping clients across the world grow their business by bringing insight to strategy and inspiration to creativity.

Through his broad background, experience across Australasia and skills in communication strategy McColl is regarded as one of Australia’s leading strategists. His work has received many creative and effectiveness awards all over the world.

The AMEs is now in its eighth year and hailed as the region’s premier recognition of excellence in marketing effectiveness. A highly influential list of leading industry executives, brand pioneers and globally acclaimed marketing experts will take part in an unparalleled programme of challenging keynotes, dynamic panel discussions and informative breakout sessions. The AME Festival is Asia’s premier forum to discuss, debate and celebrate results driven marketing and innovation.






Related Articles

Just Published

1 hour ago

How AIA is changing behavior through communication

AIA Group CMO Stuart Spencer discusses how the insurer is changing perceptions about what it means to be healthy, and about its own industry in the process.

3 hours ago

2025 Cannes Contenders: Bear Meets Eagle On Fire’s ...

The Aussie studio's creative directors Cass Jam and Mark Carbone reveal their top campaigns that combine wit, practicality, and cinematic flair ahead of Cannes Lions 2025.

3 hours ago

A new agency business model for the post-gen AI ...

In this sequel to his analysis of gen AI's impact on agency business models, marketing consultant Andreas Moelmann suggests agency profitability lies in creative consulting.

4 hours ago

What headwinds? Why Jane Lin-Baden doesn’t fear ...

The Asia-Pacific CEO of Publicis Groupe is still bullish on China, unfazed by scaled rivals and sees a new future for creative through media.