Alpha Salmon Jakarta wins Unilever, Hutchison digital duties

Alpha Salmon was named as digital agency for Unilever’s Skin Care and Personal Care divisions. The digital and social media campaign was launched recently, building a compelling interactive video for its Pepsodent Sensitive Teeth brand.

Working in partnership with Mindshare Indonesia, the video launched as Indonesia’s first interactive YouTube brand channel, generating 30,000 unique views in its first week.

“Unilever Indonesia recognised the importance of utilising digital as a means to directly engage with its consumers,” Adeline-Ausy Setiawan, country media head at Unilever Indonesia, said.

“We appointed Alpha Salmon to support our media strategy and develop engaging and creative digital and social media campaigns which will entice consumers to interact with our brands in new and innovative ways.”

Telecommunications company Hutchison Indonesia, meanwhile, handed its digital production services for both online and mobile applications to Alpha Salmon, following a competitive pitch.

The two accounts were awarded in May.

“As we make our mark in the digital arena we will be combining creative innovation and technology to demonstrate how digital interaction can be utilised to promote brands and drive user engagement,” said Marco Widjojo, managing director at Alpha Salmon Indonesia.

Wholly owned by the STW Group, the Alpha Salmon Group includes AppCast and Sweet Digital, with offices in Sydney, Jakarta and Singapore.