In his new role, he will be directly in charge of running the Delhi operations for the McCann Worldgroup in India, and push forth a broader integrated vision across the group as a whole.
Lall stepped down as managing director of Iris India after spending four years at the agency he co-founded in mid-March.
Prior to that, Lall played leadership roles at agencies including JWT and Saatchi & Saatchi.
"Lall is dynamic and brings a solid and fresh perspective. In our changing media landscape, Alok's drive towards new age media solutions will add value to our offering and expertise," remarked Prasoon Joshi, executive chairman at McCann Worldgroup India.