BEIJING - OpenTide China has been selected as digital agency-of-record for Agricultural Bank of China (ABC) on an annual retainer basis.
Agricultural Bank of China, one of the top five national banks, called for a pitch in July 2013, which OpenTide won in mid-August. The incumbent was Catch Stone Advertising.
OpenTide's scope of work will be creative, digital media buying, ad monitoring, and online PR.
The Cheil-owned agency has had previous experience in digital marketing for local banks, such as Industrial and Commercial Bank of China (ICBC) for one year and Hua Xia Bank for two years.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Through strategic co-branding and localisation, Liu is steering Miniso towards global super-brand status with innovative marketing strategies and leveraging relevant IP.
From aspiring comedian to comic fan and now creative director, Dentsu China’s ECD Koji Kanzaki loves uncovering beauty in the mundane, dreams of dining with Banksy, and keeps his inner child alive.
The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
When a dream role at a gaming startup pulled in Robert Gaxiola, the veteran creative director and Playbook XP managing partner, quickly realised the cost to play was far too steep. Now, he’s urging fellow creatives to be wary of the same traps.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)
