Plucking a number of plum pitches such as L'Oreal China, the media agencies of Publicis Groupe had a terrific business year, and the group made strides in its people policies. Was that enough to justify a higher grade?
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Its AI positioning has led to new business from blue chips, the group said.
What both sides need to argue to win — and the potential ramifications to follow.
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The integrated communications agency’s move to establish a global presence comes after its first international footprint in Dubai last year.
Campaign Asia-Pacific's prestigious 40 Under 40 winners are driving innovation and pushing boundaries across the region's marketing landscape. Prepare to be inspired.
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