Essence had a deluge of new clients, new staff and explosive growth in 2018. Scaling up without killing its culture or displeasing its main client was critical.
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Powered by innovative approaches to marketing and focused on digital native audiences across Asia, 11.11 or Singles’ Day has cemented its reputation as Asia’s biggest shopping occasion.
Vice chair Andy Hardie-Brown is also leaving his role for an advisory position.
The deal could value Kantar’s TV ratings data business at $1.27 billion, according to a report.
Rebrand will officially launch in March 2025 as the agency celebrates its 30th anniversary.
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