After settling into a new spot in the the Publicis Groupe org chart, 2018 was a year of identity-building for Digitas. How did the agency perform?
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Agency group 'reinforces talent pool' as it sees 'opportunity' in challenging 'new Omnicom'.
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As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the increased emissions that streaming generates while minimising the carbon footprint of their overall digital media.
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EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.
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While major agencies and holding companies have floundered in their response to climate activists, a concerted communication strategy around carbon pricing could turn things around, says independent communications consultant Paul Mottram.
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