Staff Reporters
Aug 14, 2022

Adidas displays Rick-and-Morty-style inflatable heads in London

To mark the release of the Adidas X Speedportal boots, giant inflatable heads of Mo Salah and Vivianne Miedema can be seen floating across London.

Adidas displays Rick-and-Morty-style inflatable heads in London

Following the recent collaboration between Adidas and the TV show Rick and Morty, the heads are in the same style as the characters that appeared in the cartoon.

The inflatables, which are larger than a double-decker bus, will be positioned at Market Road pitches in Camden.

The campaign encourages a selection of London's footballers to compete in live speed and skill challenges as well as seven-a-side matches.

Players who "showcase multidimensional speed" will hear "I like what you got!" from the heads, in addition to the reward of a pair of X-Speedportal boots.

Source:
Campaign UK

Related Articles

Just Published

22 hours ago

'Looking for the first domino': Titanium jury ...

In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.

1 day ago

John Wren on his vision for a bigger, better Omnicom

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

1 day ago

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

1 day ago

Campaign Cannes Global Podcast Episode 2

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.