Abbott Infant Nutrition appoints Grey Group Singapore to regional business

REGIONAL – Abbott Infant Nutrition is believed to have handed its Gain and Similac brands to Grey Group Singapore following a lengthy pitch involving up to ten agencies.

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The Abbott business is believed to be worth millions of dollars.

The multi-million dollar business includes creative, strategic and some digital work, encompassing the entire Asia-Pacific region, as well as some of the Middle East and Africa.

The pitch was on-going for most of the second half of 2010, with up to ten pan-regional agencies involved.

Pooja Porwal, regional marketing manager for Asia at Abbott Nutrition International said that as a matter of company policy, she was not at liberty to comment on such matters.

Grey Group was also unable to comment due to client confidentiality.

Abbott Nutrition's internationally recognised brands include the Similac brand of infant formulas; the Gain brand of follow-on formulas and growing-up milks for older babies and toddlers; the PediaSure brand of complete and balanced nutrition for children; and the Ensure brand of complete and balanced nutrition for adults.

May 2010 saw the Singapore opening of the Abbott Asia-Pacific Nutrition Research and Development Centre, the company’s largest nutrition R&D facility outside of the US, and Singapore's first nutrition R&D site.

Source:

Campaign Asia