An election website designed to help blind people was genuinely useful while helping to position Yahoo Japan as a brand that takes disability seriously.
| We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: Election in the Dark
Agency: Dentsu Tokyo
Client: Yahoo Japan
Nominated by:
Minoru Yashima, executive communication director, ADK:
A beautifully quiet protest that made a big difference.
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Names Yoshinobu Ise new global head of the division and expands anime business to China, SEA and North America.
The work came from Finch in Sydney and Motion Sickness in Auckland, New Zealand.
The campaign from Ogilvy Singapore aimed to test the hacks in the Vaseline labs and “verify” the ones that actually work.
The winning work from Ogilvy Shanghai answered the question of how to promote Viagra in a country where pharma ads are banned and intimacy is considered a taboo subject.
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