Brands tend to either treat music as an afterthought or make similar, predictable choices. There's an opportunity to engage with artists to co-create something new that respects the art and still helps the brand, according to David Guerrero of BBDO Guerrero and Nick Wood of Syn Music, who explained their views at Spikes Asia 2019.
Sep 26, 2019
'We have 24 hours. We forgot about music. Can you have it ready by tomorrow?'
At Spikes Asia, David Guerrero of BBDO Guerrero and Nick Wood of Syn Music urged brands to stop treating music as an afterthought and predictable choices.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
Nov 14, 2024
Spikes Asia announces 2025 jury presidents
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Dec 5, 2024
Spikes Asia announces 2025 jury members
Jun 13, 2023
Spikes Asia appoints Jaime Ng as festival director
Just Published
12 hours ago
Spikes Asia 2025: Rika Komakine and Tetsuya Honda ...
A Japanese PR agency and their client cooked up a Spikes Asia Award-winning campaign by tackling a common cooking complaint—sticky gyoza. This is how they did it.
.png&h=268&w=401&q=100&v=20170226&c=1)
13 hours ago
Meta could soon be the largest misinformation ...
The tech company’s recent changes could result in a surge in unmoderated and unfortunate content, underscoring the need for advertisers to again be mindful about where they spend their dollars, writes Sarah Thompson.
14 hours ago
WPP mandates four days per week in office
The change to the global guidelines will apply across WPP's operations.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
15 hours ago
Why Meta’s pivot on fact-checking is the right move
This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences alike, argues Ramakrishnan Raja in his forthright analysis.