The feature centres around young entrepreneur and batik designer, Nancy Margried, and explores how technology is revolutionising even traditional arts like batik production.
Although the traditional hand printing and dyeing processes remain untouched, Nancy and her team use 3D mathematical software to create new ‘fractal’ designs.
The film will be launched in Indonesia this week.
The campaign's two previous profile films featuring New York celebrity fashion blogger The Sartorialist and China's wedding photographers and bloggers, Kitty & Lala, have both received global critical acclaim and earned over 12 million views across 198 countries.
Credits
Campaign Title Visibly Smart
Client Intel
Creative Agency Amsterdam Worldwide
Creatives Richard Gorodecky – ECD, Joseph Ernst- creative director, Martin Beswick – senior copywriter, Daniel Peiron – Art Director, Karen Cardy - copywriter,
Producer Jordan Kelly, Jan-Peter Wiersma
Account Team Megan Wooding, Desislava Staykova
Production Company @radical.media
Executive Producer Holly Alexander
Producer Helen Morahan
Production Supervisor Azren Irwan
Director Hannah Hilliard
Director of Photography Chris Miles
Composer Rosie Chase
Post-Production Heckler, Australia
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