Staff Reporters
Sep 19, 2011

VIDEO: Intel's latest Visual Life features Batik

INDONESIA: Intel and Amsterdam Worldwide have teamed up again to produce the third instalment of Intel's Visual Life blogger profile films. This time, the five-minute film, called Batik Fractal, showcases Indonesia.

The feature centres around young entrepreneur and batik designer, Nancy Margried, and explores how technology is revolutionising even traditional arts like batik production.

Although the traditional hand printing and dyeing processes remain untouched, Nancy and her team use 3D mathematical software to create new ‘fractal’ designs.

The film will be launched in Indonesia this week.

The campaign's two previous profile films featuring New York celebrity fashion blogger The Sartorialist and China's wedding photographers and bloggers, Kitty & Lala, have both received global critical acclaim and earned over 12 million views across 198 countries.


Credits
Campaign Title
    Visibly Smart
Client    Intel
Creative Agency    Amsterdam Worldwide
Creatives    Richard Gorodecky – ECD, Joseph Ernst- creative director, Martin Beswick – senior copywriter,  Daniel Peiron – Art Director, Karen Cardy - copywriter,
Producer    Jordan Kelly, Jan-Peter Wiersma
Account Team    Megan Wooding, Desislava Staykova
Production Company     @radical.media
Executive Producer    Holly Alexander
Producer    Helen Morahan
Production Supervisor    Azren Irwan
Director    Hannah Hilliard
Director of Photography    Chris Miles
Composer    Rosie Chase
Post-Production    Heckler, Australia
 

Source:
Campaign Asia

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