Ad Nut
Sep 13, 2019

Try to resist these toothpaste love stories from the Philippines

THE WORK: 'Make your move' for CloseUp Philippines by MullenLowe Philippines.

Even a grizzled curmudgeon like Ad Nut couldn't resist these sweet stories. it's especially good to hear the internal dialogues of the characters as they question themselves and try to talk themselves into having the confidence to make a move. It ties in well with a brand that has always been about the confidence to get up close and personal. All the better that the couples here represent a nice diversity of orientations and situations. Nice work.

CREDITS

MullenLowe Philippines
President & Chief Creative Officer: Leigh Reyes
Executive Creative Director: Abi Aquino
Creative Director: Roman Carlo Olivarez
Art Director: Iya Parungao
Copywriter: Colleen Legaspi
Client Services Director: Aimee Sarmiento
Business Unit Director: Kristine Verzo
Management Supervisor: Gerald Lim
Account Manager: Tricia Egargo
Agency Producer: Jenny Abad-Santos
Production House: Go Motion
Director: Johann Alcantara

Unilever Philippines
Marketing VP: Dorothy Dee-Ching
Marketing Director: Cara Favila
Brand Manager: Carmy Guño
Asst. Brand Manager: Pat Moalang
PR Director: Apples Aberin
PR Manager: Lexi Tan

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

16 hours ago

Agency Report Card 2024: Mindshare

Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.

18 hours ago

2025 Cannes Contenders: Dentsu APAC leaders place ...

From the grippingly serious to the hilariously eccentric, three Dentsu creative and product leaders across APAC give their nods to award-worthy work that may win a Cannes Lions next week.

19 hours ago

'Media isn’t a commodity. Treating it like one is a ...

Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.

19 hours ago

WPP never seized control of its destiny under Mark ...

Departing CEO had some notable successes, but the company has struggled.