Spikes Asia 2012: Video roundup of winning work

The 2012 Spikes Asia Festival of Creativity received 4851 entries, and the judges awarded 13 Grand Prix, 68 Gold, 136 Silver and 177 Bronze awards.

The following is a completely arbitrary list, in no particular order, of 11 of the winning works. Because 'This one goes to 11'. We make no claim of fairness or comprehensiveness. We're simply focusing on things that haven't been featured before by Campaign Asia-Pacific, got a big reaction when shown at the awards ceremony Tuesday night or otherwise caught our attention.

Case in point, the TVC featured above won a Spike in the Creative Effectiveness category, behind the rightfully famous "Break Up" campaign by Clemenger BBDO Melbourne for NAB, which won the Grand Prix in that category. But the spot, for a brand of household adhesive (of all things), got one of the biggest laughs of the night. And it's Friday, so relax and enjoy yourself for a while.

Because we're only featuring videos here (TVCs or case-study videos), we strongly urge you to go and browse the gallery of all the winners on the Spikes Asia website to see some of the amazing work in all of the categories.  

 

(ABOVE) SELLEYS 3 IN 1
Spike, Creative Effectiveness
Belgiovane Williams Mackay Sydney for Selleys

 

MAY CAUSE DROWSINESS
Gold, Film
Paradise Cafe Tokyo for JPRS

 

CORRUPTION
Gold, Film Craft
Contract Advertising India Mumbai for Morphy Richards

 

MT EX TAIPEI
Grand Prix, Design
Iyamadesign Tokyo, for Kamoi Kakoshu

 

WI-FICTION
Grand Prix, Direct
JWT Melbourne for Melbourne Writers Festival

 

WHAT DOES YOUR MIND SEE?
Grand Prix, Film
Cheil Worldwide Seoul / Addict Films for Samsung Electronics

TAXI
Gold, Film
ADK Japan Tokyo for Kyoraku Sakae Development

 

STAMP, WASH AND POUND
Gold, Film
BBDO Guerrero Makati City (The Philippines) for Bayer

 

IKEA CATALOGUE
Grand Prix, Promo & Activation
303Lowe Sydney for Ikea

 

THE KIWI SCEPTICS
Grand Prix, Branded Content & Entertainment
Host Sydney for Air New Zealand

 

GIFT OF LIFE
Gold, Film Craft
BWA\Santiago Mangada Puno Makati City (The Philippines) for Energizer