Picking up from last year’s theme of the credit card fuelling inspiration, the latest print drive showcases how a woman uses fashion to express different aspects of her personality while tying in with MasterCard’s Priceless tagline.
The campaign can be seen in Singapore, Hong Kong, China and Taiwan.
Credits:
Project MasterCard Fashion Campaign 2009
Client MasterCard
Creative agencies McCann Erickson, Hong Kong & Singapore
Executive creative director Spencer Wong
Creative director James Reeves
Copywriter James Reeves
Art director Hoi Yiu
Account management Marco Corsi, Jill Chng
Media agency Universal McCann
Media planners Sandip Roy, Anne Lim
Production house Red Dog
Photographer Timon Wehrli
Re-toucher Bon Leung
Exposure Print
The campaign can be seen in Singapore, Hong Kong, China and Taiwan.
Credits:
Project MasterCard Fashion Campaign 2009
Client MasterCard
Creative agencies McCann Erickson, Hong Kong & Singapore
Executive creative director Spencer Wong
Creative director James Reeves
Copywriter James Reeves
Art director Hoi Yiu
Account management Marco Corsi, Jill Chng
Media agency Universal McCann
Media planners Sandip Roy, Anne Lim
Production house Red Dog
Photographer Timon Wehrli
Re-toucher Bon Leung
Exposure Print
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