Honda | Around & About | Australia

The commercial, entitled ‘Around & About’, was built on the premise that the Honda CR-V is the most versatile urban vehicle available. Shot entirely in a high-rise car park over a period of two nights, it sees the compact crossover SUV cruise through the building, encountering a range of colourful scenes. Taking in a terraced street, a football pitch, a theatre and even a very un-Australian winter whiteout, the ad is light-hearted and demonstrates where an active imagination and the right vehicle can take you.

The campaign is launched nationwide this week, supported by print, outdoor, online and point-of-sale displays.




Credits:
Project Around & About
Client Honda Australia.
Creative agency DraftFCB Melbourne
Creative director Scott Lambert.
Account servicing Stephen McLardie, Magda Triantafyllidis, Andrea Perkins
Agency producer Lisa Ramsey
Media agency Optimedia
Media planner Kate Graham
Production company Photoplay, Sydney
Director Scott Otto Anderson
Producer Oliver Lawrance
Editor Simon Njoo, Guillotine Sydney
Colour grade Cutting Edge, Sydney
Post-production company Fuel VFX, Sydney
Audio post-production Risk Sound, Melbourne
Music source Level Two, Melbourne
Music Right the Stars, Rich Jacques
Exposure Television